FeedXL: Horse Body Condition Score Postcard
Concertina Postcard Design
As businesses go, FeedXL are 100% unique.
Essentially, they are a horse diet formulation website. You just plug in some information about your horse, what it eats, what work it does etc,and FeedXL makes recommendations on how to balance the diet to suit the horse.
Essentially, they are a horse diet formulation website. You just plug in some information about your horse, what it eats, what work it does etc,and FeedXL makes recommendations on how to balance the diet to suit the horse.
They wanted to create a dual purpose brochure... something that promoted (and explained) what their business was about, but which also helped people work out the body condition score of their horse. We came up with the idea of having a concertina-style postcard to achieve all this. The beautiful horse illustrations are by super talented designer and illustrator, Joni-Leigh Doran. The rest is by me.
